deadmau5 and Liquid Stranger to headline the debut edition of GRIDLIFE Summer Apex, Wisconsin’s new Music & Motorsports Festival

Following the success of sold-out, eleventh edition of GRIDLIFE Midwest, which brought headliners Zeds Dead and Mersiv to Michigan’s Gingerman Raceway earlier this month, grassroots motorsport and lifestyle brand GRIDLIFE is proud to present their brand-new ‘Music Festival At High Speed’ concept – GRIDLIFE Summer Apex Music & Motorsports Festival.

Taking place from Friday, July 26 – Sunday, July 28, 2024, at Road America in Elkhart Lake, WI, the inaugural edition of GRIDLIFE Summer Apex invites car aficionados and music lovers alike to revel in the premier ‘Speed Meets Sounds’ experience.

GRIDLIFE Summer Apex will serve up a monster evening of electronic music performances on Saturday, July 27, headlined by GRAMMY-winning superstar deadmau5 and WAKAAN label boss Liquid Stranger, with support sets from bass music producer Dogma and other regional acts (to be announced soon.) In addition to Saturday night’s official music programming, the three-day event will offer various pop-up music experiences throughout the park.

GRIDLIFE Summer Apex will welcome a full weekend of racing, drifting, music, and car culture at one of the most prestigious race tracks in the world, Road America. Located in Elkhart Lake, Wisconsin, this track offers challenging turns and exhilarating straights, backdropped with serene greenery, immersing thousands of adrenaline-seekers in a multisensory motorsports journey. 

On the race track, GRIDLIFE Summer Apex will host Time Attack races, drifting, GLTC club race series, GRIDLIFE Rush SR national championship, a hand-selected car showcase, HPDE Sessions, Sunday Driver Program and much more on the historic 4-mile circuit.

The best way to get the full GRIDLIFE Summer Apex experience is to camp on-site at the Road America Campgrounds. The festival offers multiple camping options including tent sites available across the grounds, RV Non-Trackside (with hookups and without), RV Trackside (with hookups and without) which provides some of the best on-track viewing action throughout the weekend. VIP Packages include all GA amenities plus VIP access including exclusive VIP carousel trackside viewing and hangout area, VIP stage viewing, VIP Infield parking, VIP bathrooms, limited edition swag bag, a drift taxi raffle entry, and more. Check out all ticketing and camping options here.

Additional festival programming will include the GRIDLIFE Arcade with racing simulators, vintage arcade cabs, Mario Kart, and Smash Brothers in addition to GRIDLIFE’s vendor midway with a range of automotive brands selling merchandise, hosting activations, and more.

Fueled by the mission of motorsports inclusion and sparking car curiosity, GRIDLIFE organizes a series of annual motorsport events and festivals across North America, with GRIDLIFE Summer Apex, GRIDLIFE MidwestFestival, GRIDLIFE Laguna, and GRIDLIFE South Carolina standing out as the four weekends that include musical programming. At these four preeminent destination events, attendees that range from music aficionados to car enthusiasts and “car curious” individuals are welcomed to explore GRIDLIFE’s accessible celebration of car culture. 

Whether you grew up on the track or are a complete car novice, GRIDLIFE Summer Apex attendees are guaranteed a weekend to remember, featuring world-class music from national headliners and local talent, hundreds of race cars on track, the world’s best drifters, E-sports, and car shows, as well as vendors, camping & amazing food all in an open all access environment. With three days of automotive enthusiasm, ‘The Music Festival At High Speed,’ gathers hundreds of grassroots and professional drivers from around the country and merges car and music cultures together. 

Fans can purchase tickets and keep an eye out for future announcements about Summer Apex and GRIDLIFE’s other various events via https://www.summerapex.com/

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